IT'S THE REAL THING
Thursday 11 March 2004
Coca-Cola will replace Nationwide as sponsors of the Football League from the beginning of next season.
The three year deal, amounting to £5m per season, will mean an average rise of 20% in title sponsorship income for each of the League's 72 member clubs. It will be worth about £146,000 for First Division clubs, £35,000 for Second Division clubs, and £27,000 for Third Division clubs.
TV money from the League's existing £20m-per-season deal with Sky is divided up similarly, with First, Second and Third Division clubs respectively receiving £600,000, £140,000 and £110,000 each per season.
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